Ecommerce is huge these days: people have become used to regularly ordering products of all sizes, shapes and colours online with the click of a button.
People like the convenience of ordering online, whether it’s on their computer at work, their mobile phone on their way home, or on their tablet at home.
One of the most popular ecommerce platforms around is Magento (owned, incidentally, by eBay, the world’s most popular online auction website company). The rise of responsive Magento websites to accommodate customers independent of how they’re accessing your online store fulfils your customers’ desires make it easy to order no matter how they’re viewing your website: a very obvious selling point for online store operators!
The recent release of Magento Responsive Theme Design book (written by yours truly) provides a guide for other web designers and developers to follow to allow them to create the best possible responsive Magento website.