Our next article in our ask the experts series is all about photography. Photography can make – or break – a website, so we’ve compiled this list of tips for your website photography to help.
Peacock Carter talk to North East photographers to get their best tips for making the most of photography on your website. A good photograph can really make a good website design brilliant. And whether it’s portrait photography for your team members, or product photography for your ecommerce website, these tips should help you to make the most of your website imagery.
“Pick your photograph’s perspective carefully” – Graeme Rowatt Photography
Image: Graeme Rowatt Photography.
We all have a viewpoint about things in life… in the current circumstances there appear as many “viewpoints” as there are experts and critics… and from where they stand what they are seeing is important to them.
Photography is no different… where we choose to take a photograph from is personal and based on too many emotions and conditioned behaviours to count. But choose we should… don’t just accept the viewpoint of 5ft 8”… or however tall you are! Climb up… get down low… move to the left… move to the right… and by doing so include other elements that help tell the story. Indeed only by exploring the possibilities of the subject/object we are trying to photograph will we find a viewpoint that instinctively feels right for that picture.
Looking up at buildings, or people, makes them appear taller and more important… why do you think speakers stand on a podium? And the next time you fancy a burger (other fast foods are available) check out the viewpoint… it’s usually from slightly below and makes your quarter pounder seem so much bigger than what arrives in the wrapper… you know why they chose that viewpoint now!
Graeme is a photographer in the North East of England. You can visit his website at graemerowatt.com.