The Magento 1 DIY book, by Viktor Khliupko, aims to empower smaller business owners, allowing them to create their own Magento store, and get up and running.
What does the book contain?
The book is a respectable 221 pages in length, and covers content split in to five key sections:
- Set up – this section covers installing and configuring your Magento store, and your product catalogue
- Sales generation – a look at techniques to promote your products, from social media platforms such as Twitter and Facebook, to more traditional digital marketing like search engine optimisation (SEO) and paid advertising (PPC)
- Growth – this chapter looks at how to automate key ecommerce processes in Magento
- Enterprise – a walkthrough of Magento Enterprise’s key features, and how you can replicate them in Magento Community using existing third party extensions
- The final section, Custom Magento Development, covers deeper customisation of Magento for those new to the platform
The Magento 1 DIY book provides a good overview of Magento’s functionality for those interested in ecommerce and without web development experience.
Our involvement with Magento 1 DIY
Peacock Carter’s involvement with the book comes from our involvement as technical reviewers on behalf of the publishers, Apress. As technical reviewers, we were tasked with verifying the technical correctness of the book’s content and any code samples, as well as providing guidance on best practice for Magento development and configuration. This content is then fed back to the author before the book is published.
If you’d like to work with Peacock Carter on your next Magento project, please do get in touch.