So, you have a healthy ecommerce website with good levels of traffic: great!
But is your website slowing your online sales down? Is your website hindering your customers, not helping them? Ecommerce experts and Magento agency Peacock Carter list 10 common reasons people aren’t buying from your website:
- Customers are not reassured by your landing page: are you using the right language your customers would expect? Is there too much jargon?
- Your brand name doesn’t work for the industry you’re in: are you selling high-end products with a bargain-basement name? Consumer perception can effect customer decision
- Does your website fail to answer key questions about your products potential customers have? Are the product’s key features listed clearly? Is a warranty period mentioned clearly?
- Your website’s checkout isn’t secure: ensure customers can see the green padlock in the address bar, even if payment is taken on a third party merchant website
- Your delivery or shipping charges aren’t clear. If you can’t give away free shipping with all of your products, consider offering free shipping for orders over a set amount (e.g., £50, £100).
- Your website’s design doesn’t inspire trust: if your website looks old and unloved, your customers can lose confidence in your website, and shop elsewhere
- Your product photographs are poor quality: use high quality, zoomable photos, including back, front and sides where applicable.
- Your returns policy isn’t easy to find: having a clearly linked returns policy in the footer of your website can be a reassuring sight for new customers who are unfamiliar with your brand
- You don’t offer a convenient payment method:
- Your checkout slows customers down too much: do you ask for too much information at checkout? Is your checkout process too
- Your website is too slow. If your website is too slow to load for customers, you’re highly likely to lose them to other, faster competitors
If your store isn’t converting traffic in to sales effectively, we can help: our website SEO audits are designed for just this purpose!