B2B ecommerce website in Magento for Discovery Peptides

Responsive B2B Magento website

Established for 35 years, Cambridge Research Biochemicals was looking to enter the business-to-business ecommerce market in their niche.

Business-to-business ecommerce specialists Peacock Carter were engaged to product two ecommerce websites to target the client’s markets, and allow clients to purchase online in a seamless process.

Our role
Magento design and development agency
Client location
UK
Platform
Magento
Visit website
www.discoverypeptides.com

From the client’s branding (by the guys at Thumb Design), Peacock Carter designed a modern, clean ecommerce website which accentuated the unique visual appeal of the client’s marks.

As an established Magento agency, Peacock Carter developed the website functionality, accommodating the client’s specific requirements for bespoke product listings and purchasing and delivery processes.

The website design was developed in to a responsive, mobile-friendly Magento theme, allowing customers to browse the website comfortably on a full range of modern devices and browsers.

Adapting Magento for B2B ecommerce

As is typical with many business-to-business ecommerce websites, Peacock Carter customised Magento for the client’s requirements:

  • Payment gateways on the store were a little different than on consumer-focused ecommerce, involving payment by invoice as well as the more traditional credit card methods (via BarclayCard)
  • Unusually for an ecommerce store, product images are not important: customers are looking for a particular strain of peptide, identified by a string of chemical elements
  • Customers can search by chemical sequence, catalogue numbers and other custom fields

As the client increases sales, Peacock Carter will work alongside them to support and improve the website, ensuring their business thrives online.