Magento website and SEO audit for UK online retailer

Magento store SEO audit

Thorough investigation and report identifying key issues with a Magento ecommerce store for a UK retailer.

Our role
Magento agency
Client location
UK
Platform
Magento
What the client says

Fantastic work: completed quickly to meet our deadline and to a high quality.

Anonymous UK retailer

A UK-based client approached Peacock Carter to undertake an SEO audit and technical audit of their existing Magento website after launching a new website and experiencing falling rankings in search engines.

The client approached Peacock Carter because of our deep understanding of Magento, and we were commissioned to undertake a comprehensive audit of their Magento website on three fronts:

  • Magento site audit, highlighting potential issues with the Magento website configuration
  • Onsite and offsite search engine issues, highlighting poor website structure, HTML structure, duplicate content and required redirects
  • Link profiling, highlighting potential longer term causes, highlighting potentially harmful domains linking to the client’s website

Comprehensive Magento audit and report

Once our audit was complete, we provided a comprehensive written report of our findings. Our report helped identify actionable issues on the website which should have a vast improvement of the quality of the website long term, and on its search engine rankings. Key actions identified were:

  • Key URLs which had not been redirected to new pages and products, losing the client vital traffic and sales
  • Issues with website structure in their Magento theme which was preventing them maximising their search engine potential
  • Duplicate content issues throughout the website
  • Poor quality links to their website, potentially damaging their search engine rankings