Our predictions for ecommerce in 2016

UK ecommerce agency Peacock Carter gives insight on their predictions for ecommerce in 2016.

by Richard Carter.

The web has come a long way since its inception, and the exciting fact is that it continues to develop at an astounding pace. As we’re now in to 2016, let’s take a look at our predictions for ecommerce in 2016!

More mobile ecommerce sales

Traffic from mobile and tablet devices is still growing, and will continue to grow. What we think will change for ecommerce store owners in 2016 is mobile ecommerce will grow: that is, customers will order through their smartphone or tablet device. Data from emarketer for 2015 for the retailer sector shows that there’s a fairly even split between traffic from desktop and mobile devices:

Meanwhile, sales volumes between desktop and mobile have a 75%:25% split.Simply, people are browsing on mobile, but not buying as much…for now:

This trend will need to be supported by adaptations and improvements to payment gateways by the payment providers themselves: many providers currently still offer a very poor mobile experience. This is jarring if a customer is taken from a mobile-friendly checkout to a payment screen designed for desktop, and can reduce the conversion rates for sales heavily.

Faster delivery

Our next ecommerce prediction for 2016 is quicker delivery times. Alongside more well-publicised routes such as Amazon’s delivery drones, services such as Shutl.com will allow faster delivery (as quick as 90 minutes) in some cities both in the UK and abroad: a huge advantage over competitors, and a potentially big draw for consumers.

Smarter marketing

Another 2016 ecommerce prediction is for smarter marketing and targeting of customers. Again, services outside traditional ecommerce platforms such as Magento and WordPress’ WooCommerce lead the field here. The services to watch in 2016 include Nosto.com, who deliver awesome, smarter product suggestions based on other customers’ purchases, and MageMail (specifically for Magento), which allows smarter emails to reduce abandoned shopping carts.

The future of ecommerce in 2016

And, of course, as a Magento-loving agency, we can’t miss out on Magento 2’s growth as it matures as an ecommerce platform: we can’t wait to see our first Magento 2 ecommerce websites built and live for clients!